‍Similarly to the work we provided for the Carolina Panther video, our laser scanning capabilities supported The Famous Group in the design of a mixed reality raven which was featured during a recent Baltimore Ravens home game. This giant, menacing raven perches on the goal post before taking flight across M&T Bank Stadium’s field in Baltimore, Maryland.

This project in particular presented its own challenges, especially in the design of the raven perched on the goal post and its overall visibility against the night sky. When interviewed about the project, The Famous Group’s Greg Harvey said, “The beauty of mixed reality is the ability of computer-generated objects to interact with the physical environment, this sells the realism.” In order to achieve this hyper-realistic experience for viewers, it was crucial that “parts of the stadium were captured with a laser-scanning technique,” so that, “when the bird is actually on the uprights, its claws wrap around the crossbar and its wings appear behind the uprights.” These fine details are only made possible through the accuracy of 3D laser scan technology.